GTB Software — Operational Diagnostics for Growing Businesses

We find what's holding your growth back
and build what removes it.

We don't show up with a solution. We show up with questions. Every recommendation is tied to a dollar return.

Free 30-min diagnostic · No commitment

gtb-diagnostic

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The Reality

Most businesses aren't growing
as fast as they could.

Something is holding it back. Could be ops: manual handoffs, broken workflows, work falling through the cracks. Could be capacity: the team is buried and can't scale. Could be demand: the wrong leads, arriving too slowly. We don't assume which. We diagnose it.

73%

of handoffs involve
manual re-entry

11 hrs

lost per employee per
week to admin work

3 days

average delay from lead
to first contact

10x

more likely to convert when
responding in under 5 minutes

80%

of sales need 5+ follow-ups —
most businesses stop at 1 or 2

$70K+

average annual labor savings from
automating document processing

"If your inbound doubled tomorrow, what would break first?"

If you can answer that immediately, you're the right client.

Services

Six ways we remove what's holding your growth back.

Scope follows the diagnosis. Not the other way around.

Start here

Operational Process Audit

Entry point for every engagement. We map how work actually gets done, find the constraints limiting revenue, and tie every finding to a quantifiable dollar outcome. No recommendations without a return attached.

AI Agents

Autonomous agents that handle repeatable, high-volume work end to end — calls, follow-ups, intake, qualification — without adding staff. Only deployed when capacity is the constraint and the ROI is clear.

Workflow Automation

Connect the systems you already have. Remove the manual handoffs between them. Stop paying people to copy-paste data between tools that should talk to each other.

Custom Software & Apps

When no existing tool solves the problem, we build what does. Purpose-built, not patched together. Designed for how your business actually operates.

Partner

Ragic Solutions

Replace your spreadsheets without the enterprise price tag. We build custom databases, CRMs, and ops systems on Ragic — and sell it as a certified partner starting at $5/user/month.

AI Adoption Consulting

Most businesses know AI can help. Most don't know where to start. We cut through the noise, identify where AI actually moves the needle, and build the shortest path to a real result.

[ Operational Process Audit ]

We don't show up with a solution.
We show up with questions.

Every engagement starts here. We map how work actually gets done, find where revenue slows or volume breaks, and build the case for what to fix — tied to a dollar outcome. If we can't show you the return, we don't recommend it.

Process Mapping

We document the actual workflow — not the org chart version. Every handoff, every tool, every step where work slows or disappears.

Constraint Identification

Find the one thing limiting revenue or capacity the most. Not everything needs fixing — we isolate the constraint that, when removed, unlocks the most growth.

ROI-Tied Recommendations

Every fix has a dollar value attached before we build anything. You know what you're getting and why it's worth it before a single line of work begins.

Free 30-min diagnostic · No commitment · Every recommendation tied to a dollar return

Book a diagnostic

[ AI Agents ]

Work your team doesn't have headcount for.

AI agents handle repeatable, high-volume work end to end — calls, follow-ups, intake, qualification — without adding staff. We scope, build, and deploy them against a specific constraint, not as a general experiment.

Voice Agents

Inbound and outbound calls handled automatically. We built and run Finn — our own voice AI BDR — before offering this to clients. It calls, qualifies, and books meetings without a human in the loop.

Intake & Qualification

Capture, score, and route leads the moment they arrive. No manual review required. The right leads get to the right person instantly.

Follow-up & Nurture

Automated touchpoints that keep warm leads from going cold. 80% of sales need five or more follow-ups — most businesses stop at one or two. Agents don't forget.

We built and run Finn — our own voice AI BDR — before offering this to clients.

[ Workflow Automation ]

Stop doing manually what should happen automatically.

Manual handoffs, duplicate data entry, chasing approvals — these are capacity problems disguised as process problems. We connect your systems so work moves without someone pushing it.

System Integrations

Connect your CRM, invoicing, scheduling, and ops tools so data flows automatically. Stop paying someone to copy information from one screen to another.

Approval Workflows

Quote approvals, job sign-offs, and invoicing triggers that run without a human in the loop. Work moves forward the moment it's ready — not when someone remembers to check.

Reporting & Alerts

Dashboards and notifications that surface what matters, when it matters. Know when something needs your attention instead of going looking for it.

[ Custom Software & Apps ]

When off-the-shelf doesn't fit the way your business works.

Some problems don't have a SaaS solution. We build custom tools — web apps, internal dashboards, client portals — scoped to the exact constraint, not a feature wishlist.

Internal Tools

Dashboards, job management systems, and ops tools built for your team. Purpose-built for how your business actually runs — not a generic template.

Client-Facing Apps

Portals, booking flows, and reporting tools your clients actually use. Built to reduce friction and make working with you feel effortless.

Integrations & APIs

Custom connectors when your stack doesn't talk to itself. We bridge the gaps between systems that were never designed to work together.

[ AI Adoption Consulting ]

Cut through the noise.
Use AI where it actually moves the needle.

Most businesses know AI can help. Most don't know where to start, what to trust, or how to run it without creating more work. We diagnose where AI genuinely fits in your operation and build the shortest path to a real result.

AI Readiness Assessment

Where you are, where the gaps are, and what's worth pursuing versus what's hype. An honest read on your current operations and where AI can actually make a difference.

Use Case Prioritisation

Rank AI opportunities by ROI, not by what's trending. We identify the two or three things that will have the biggest impact on revenue or capacity — and ignore the rest.

Implementation & Training

Hands-on help building and rolling out AI tools your team will actually use. Not a slide deck — a working system, trained to your business, with your people confident using it.

We diagnose before we prescribe. If AI isn't the right fit for where your business is right now, we'll tell you.

Let's talk

Process

Diagnosis first. Build second.

Diagnose

We audit how work actually gets done. Map the gap between what you think happens and what actually does. No assumptions about where the constraint lives.

Recommend

Every finding is tied to a revenue or capacity outcome. If we can't show you the return, we won't recommend it. Full stop.

Build

Workflow automation, custom software, AI agents, or any combination. Scope follows the diagnosis. Only what removes the constraint.

Agency Partners

You implement the stack. We handle what it leaves behind.

HubSpot agencies, Odoo partners, RevOps consultants — you're building the intelligence layer. Smarter forecasting, better deal health, AI embedded in the stack. We're the execution layer downstream. When your recommendations land, what happens next? If someone's still doing that manually, that's the gap we fill. Refer us in. You look good. Your client gets results.

Talk about a partnership →

The Team

Built by operators, not theorists.

Co-founder & CEO

Bailey Horne

Commercial lead. Background in private equity and M&A operations. Spent years going on-site with portfolio companies to fix how work actually gets done. That operational pattern-matching is where the diagnostic model comes from.

Co-founder & CTO

Gavin Horne

30+ years in enterprise architecture across government, healthcare, and finance. Builds what the diagnosis calls for: no overengineering, no vendor dependency, no theoretical solutions.

FAQ

Questions we hear often.

What is an operational process audit?

It's a structured diagnostic of how work actually moves through your business — not how you think it does. We map your real workflows, identify the specific constraints limiting revenue or capacity, and tie every finding to a dollar outcome. No recommendations without a return attached.

How long does an engagement take?

The audit itself typically takes one to two weeks, depending on business complexity. Build timelines vary by scope — simple workflow automations can be live in days, custom software takes longer. Everything is scoped after the audit, not before.

What industries do you work with?

Any service business where operational friction is limiting growth. Our primary focus is owner-operated service businesses (HVAC, plumbing, electrical, field service, professional services) and growing B2B companies with 20–150 employees hitting scaling friction. If the problem is real and the ROI case is clear, we can help.

How is GTB Software different from a consultant or agency?

Consultants diagnose and recommend. Agencies build what you tell them. We do both — but only after the diagnostic has identified the actual constraint. We don't show up with a predetermined solution. We don't build what won't move the needle. Every recommendation is tied to revenue or capacity.

Do you work with businesses that already have automation tools?

Yes. Most businesses we work with already have a SaaS stack — the problem is the gaps between tools, not the tools themselves. Duplicate data entry, manual handoffs, workflows that start in one system and die in another. That's where we operate.

How do you measure ROI from your recommendations?

Before we recommend anything, we quantify the cost of the current problem: hours lost per week, revenue delayed, leads not followed up on. Every recommendation maps to one of those numbers. After implementation, we track against the baseline. If we can't show you the return, we won't recommend it.

We find what's holding your growth backand build what removes it.

Most businesses aren't growingas fast as they could.