GTB Software — Operational Diagnostics for Growing Businesses

We find what's holding your growth back
and build what removes it.

We don't show up with a solution. We show up with questions. Every recommendation is tied to a dollar return.

Let's talk See how it works →

Free 30-min diagnostic  ·  No commitment

gtb-diagnostic
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The Reality

Most businesses aren't growing
as fast as they could.

Something is holding it back. Could be ops: manual handoffs, broken workflows, work falling through the cracks. Could be capacity: the team is buried and can't scale. Could be demand: the wrong leads, arriving too slowly. We don't assume which. We diagnose it.

73%
of handoffs involve
manual re-entry
11 hrs
lost per employee per
week to admin work
3 days
average delay from lead
to first contact
10x
more likely to convert when
responding in under 5 minutes
80%
of sales need 5+ follow-ups —
most businesses stop at 1 or 2
$70K+
average annual labor savings from
automating document processing

"If your inbound doubled tomorrow, what would break first?"

If you can answer that immediately, you're the right client.

Services

Every engagement starts with the audit.

Scope follows the diagnosis. Not the other way around.

Start here

Operational Process Audit

Entry point for every engagement. We map how work actually gets done, not how you think it does. Find the constraints limiting revenue, and tie every finding to a quantifiable dollar outcome. No recommendations without a return attached.

Workflow Automation

Connect the systems you already have. Remove the manual handoffs between them. Stop paying people to copy-paste data between tools that should talk to each other.

Custom Software

When no existing tool solves the problem, we build what does. Purpose-built, not patched together. Designed for how your business actually operates.

AI Agents

Autonomous agents that do operational work at a scale your team can't match manually: lead qualification, onboarding, processing tasks. Only deployed when capacity is the constraint and the ROI is clear.

Process

Diagnosis first. Build second.

01

Diagnose

We audit how work actually gets done. Map the gap between what you think happens and what actually does. No assumptions about where the constraint lives.

02

Recommend

Every finding is tied to a revenue or capacity outcome. If we can't show you the return, we won't recommend it. Full stop.

03

Build

Workflow automation, custom software, AI agents, or any combination. Scope follows the diagnosis. Only what removes the constraint.

Agency Partners

You implement the stack. We handle what it leaves behind.

HubSpot agencies, Odoo partners, RevOps consultants — you're building the intelligence layer. Smarter forecasting, better deal health, AI embedded in the stack. We're the execution layer downstream. When your recommendations land, what happens next? If someone's still doing that manually, that's the gap we fill. Refer us in. You look good. Your client gets results.

Talk about a partnership →
Case Studies

What we've actually built.

Real problems. Real systems. Outcomes you can point to.

Case Study — AI Search Visibility
The Problem

Business owners had no way to know if AI search engines could find them online — and when they scored low, they had no idea where to start. The gap between "we have a website" and "AI can cite us" was invisible.

What We Built

GEO Ready

An AI search readiness audit tool that scans any website and scores it across five categories: structured data, content quality, brand mentions, technical SEO, and AI access. Returns a prioritised action list with impact ratings.

The Result

Audit completes in seconds. Free tier available at geoready.app. Used to audit this site — identified four critical gaps, implemented all fixes in a single Claude Code session. Score improved from 54 to measurably higher across every category.

Custom Audit Engine Structured Data Analysis AI Content Scoring Claude Code
Visit geoready.app →

More case studies coming — client work in progress.

The Team

Built by operators, not theorists.

Bailey Horne Co-founder & CEO

Bailey Horne

Commercial lead. Background in private equity and M&A operations. Spent years going on-site with portfolio companies to fix how work actually gets done. That operational pattern-matching is where the diagnostic model comes from.

LinkedIn
Gavin Horne Co-founder & CTO

Gavin Horne

30+ years in enterprise architecture across government, healthcare, and finance. Builds what the diagnosis calls for: no overengineering, no vendor dependency, no theoretical solutions.

LinkedIn
Insights

From the build log.

How we build. What we learn. What actually works.

GEO AI Search Claude Code

We Ran Our Own Website Through Our AI Audit Tool. Here's What It Found — and How We Fixed It.

We built GEO Ready to audit AI search visibility. Then we ran gtbsoftware.com through it and scored 54/100. Here's every fix we made — and how we did it in a single Claude Code session.

April 2026  ·  7 min read
View all insights →
FAQ

Questions we hear often.

It's a structured diagnostic of how work actually moves through your business — not how you think it does. We map your real workflows, identify the specific constraints limiting revenue or capacity, and tie every finding to a dollar outcome. No recommendations without a return attached.
The audit itself typically takes one to two weeks, depending on business complexity. Build timelines vary by scope — simple workflow automations can be live in days, custom software takes longer. Everything is scoped after the audit, not before.
Any service business where operational friction is limiting growth. Our primary focus is owner-operated service businesses (HVAC, plumbing, electrical, field service, professional services) and growing B2B companies with 20–150 employees hitting scaling friction. If the problem is real and the ROI case is clear, we can help.
Consultants diagnose and recommend. Agencies build what you tell them. We do both — but only after the diagnostic has identified the actual constraint. We don't show up with a predetermined solution. We don't build what won't move the needle. Every recommendation is tied to revenue or capacity.
Yes. Most businesses we work with already have a SaaS stack — the problem is the gaps between tools, not the tools themselves. Duplicate data entry, manual handoffs, workflows that start in one system and die in another. That's where we operate.
Before we recommend anything, we quantify the cost of the current problem: hours lost per week, revenue delayed, leads not followed up on. Every recommendation maps to one of those numbers. After implementation, we track against the baseline. If we can't show you the return, we won't recommend it.
Start Here

You know your business better than we ever will. That's where we start.

Tell us what's getting in the way. We'll tell you whether it's worth fixing — and what it would take.

Got it.

We'll be in touch. — Bailey